Real financial metrics — not vanity numbers. Built for decisions, not dashboards.
💸
Spend
Total ad spend across all campaigns for the selected period. Your real cost of acquisition, without surprises.
€1,080.70
📈
Revenue
Platform-attributed revenue. E-commerce or lead gen mode.
€8,590
⚡
ROAS
Return on ad spend vs your break-even target. The ratio that drives the verdict.
7.95×
🎯
CPA / CPL
Cost per acquisition or cost per lead — for lead gen campaigns with CPA-based verdicts.
€12.40
🔄
Conversions
Total conversions tracked by platform, cleaned and aggregated from your CSV.
87
📊
Trend
Week-over-week momentum. Spot acceleration or decline before it costs you budget.
+18%