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Principles behind Targetruth

How we design a financial decision tool.

These principles are implemented progressively and validated publicly through build-in-public videos.

Zero is information, not an error

A zero spend value must always be explicit and understandable.

✅ Implemented

Proof: Video published on X / LinkedIn

No ambiguous states

Not connected, not synced, zero spend, and sync errors are distinct states.

⏳ In progress

Clarity over reassurance

The product explains reality instead of trying to comfort the user.

⏳ In progress

Pricing follows responsibility

Pricing is indexed on advertising capital managed, not features.

☐ Planned

We do not optimize vanity

Only metrics that help capital allocation are displayed.

☐ Planned